Creating a Google Analytics Account - Business Nuggets

Creating a Google Analytics Account: Step by Step Guide

Google Analytics is a free web analytics service that provides you with actual reports & analytics about your site visitors’ demographics, how they landed on your website, and the most popular pages on your website. With this information in hand, you can plan business strategies and grow your business faster.

In this tutorial, I explain how to create a Google Analytics account, and how to connect it to your WordPress website using Google Analytics Dashboard Plugin for WordPress by MonsterInsights.

The tutorial consists of two sections:

  1. Creating a Google Analytics Account.
  2. Connecting a Google Analytics Account to a WordPress Website.

Section 1:  Creating a Google Analytics Account

1. Go to the Google Analytics website and click Sign up.

Sign up a Google Analytics Account

2. Enter an account name, then click Next.

Creating Google Analytics Account - Step 1 Account Details

3. Choose “Web” to measure your website, then click Next.

Google Analytics Account Setup - Step 2 Choosing what to measure

4. Fill the property details (Website Name, URL, Industry Category, and Reporting Time Zone ), then click Create.

Google Analytics Account Setup - Step 3 Property setup

5. Accept the terms and click I Accept.

Accept the Measurement Controller - Controller Data Protection Terms

6. You will be redirected to your Google Analytics dashboard.

Google Analytics Dashboard - Tracking Code

Section 2:  Connecting a Google Analytics Account to WordPress Website

1. Install “Google Analytics Dashboard Plugin for WordPress by MonsterInsights” by searching for “monster” from the keyword search box, then click Install Now.

Installing Monster Insights WordPress Plugin

2. Activate the plugin by clicking Activate.

Activating Monster Insights plugin

3. Start the plugin configuration wizard by clicking Launch the Wizard!.

Launching Monster Insights Configuration Wizard

4. Choose the category that best describes your website then click Save and Continue.

Monster Insights Wizard: Choosing Website category

5. Connect MonsterInsights plugin to your Google Analytics account by clicking Connect MonsterInsights.

Monster Insights Wizard: Connecting  Monster Insights plugin to Google Analytics account

6-1. Grant MonsteInsights permission to edit Google Analytics management entities by clicking Allow.

Monster Insights plugin permissions

6-2. Grant MonsteInsights permission to view and manage your Google Analytics data by clicking Allow.

Monster Insights plugin permissions

6-3. Grant MonsteInsights permission to view your AdSense data by clicking Allow.

Monster Insights plugin permissions

6-4. Grant MonsteInsights permission to view and manage Search Console data for your verified sites by clicking Allow.

Monster Insights plugin permissions

7. Confirm your choices by clicking Allow.

Monster Insights Permissions Confirmations

8. Choose the All Web Site Data view, then click Complete Connection.

Monster Insights Wizard: Choose Google Analytics View

9. Keep the default settings as it is and click Save and continue.

Monster Insights Wizard Recommended Settings

10. Proceed to the next step by clicking Save and continue.

Monster Insights Wizard: Skip Upgrade to Pro

11. Skip installing WPForms plugin by clicking Skip this step.

Monster Insights Wizard: Skip WPForms Plugin installation

12. Finish the setup by clicking Finish Setup & Exit Wizard.

Monster Insights Wizard: Finish Setup & Exit Wizard

13-1. Test by visiting any page on your website

Test Monster Insights Plugin installation Part 1

13.2- Notice the number of Active Users right now and the Top Active Pages.

Test Monster Insights Plugin installation Part 2

Now you can plan your business online strategy based on reports & analytics.

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